The 5 Point Online Memorial Code Of Ethics

General Principle of Stewardship

Memorial Websites exist to serve and support the bereaved and service providers should at all times remain sensitive to their needs

The key rights and responsibilities of the memorial creator

The memorial creator has the right to privacy and to be allowed to grieve and remember without hindrance. Where not the same person, the site creator should however always consider and respect the feelings of the next of kin.

The key rights and responsibilities of the service provider

Memorial website providers should respect the privacy and personal details of the creator as well as their right to control the appearance and content of their website. This should include providing the means with which to enable privacy and control postings to their memorial.

Whilst not being personally responsible for content, the service provider must always take action where necessary to prevent inappropriate or malicious content being posted and/or circulated.

Appropriate and Acceptable Site Promotion

Memorial websites should not be created in-house on a systematic basis for the purposes of marketing and recently bereaved people should not be approached directly through unsolicited cold calling or mail.

No advertising or promotional links should be placed on memorial websites nor should they be profiled in any way without the specific prior approval of the site creator.

Providing Clear and Transparent Charging Information

All charges for creating or using the service, both initial and any recurring charges, should be clearly displayed along with full contact details for the service provider.

Free help support for site users should always be made easily available.

Any limits in terms of website storage space and/or hosting time periods should also be clearly explained.